Allstate - You're in good hands

Expanding and growing rapidly, Allstate Insurance Company offers a "Full Circle of Protection" in most states by late in the decade. In 1952, Allstate moves beyond auto insurance into personal liability insurance. Other products on the horizon include life, health and commercial insurance.

1950
Davis W. Ellis, general sales manager, creates the "You're In Good Hands With Allstate®" slogan, illustrated with a drawing of a pair of hands cradling a car.

1952
The Allstate Foundation is established to partner with nonprofit organizations to help improve the quality of life in communities across the country.
Allstate opens its first drive-in claim office, revolutionizing the way auto claims are handled.

1953
Allstate begins work with high school drivers education, teaching thousands of teachers and millions of young drivers.

1954
Residential fire insurance is introduced.

1957
Network television advertising is launched by sponsoring "Playhouse 90." Ed Reimers, an actor, becomes the Allstate television spokesperson for 22 years.

On September 3, Allstate Life Insurance Company sells policy #000001, a mortgage cancellation policy, to Dale and Norma Jean Huddlestun of West Liberty, Ill. By 1963, Allstate Life reaches $1 billion of insurance in force, faster than any previous company.

1959
Allstate establishes a catastrophe plan that brings large numbers of claim specialists into a catastrophe area immediately following a disaster.

Allstate becomes the first major insurance company to offer premium discounts specifically to owners of increasingly popular small cars.
Property-liability written premium is $438.6 million with 5.3 million policyholders and 14,633 employees.

Learn more about Allstate in the 1960s.