Allstate - You're in good hands

Allstate looks at doing business internationally and takes a strong stance on consumer safety.

1970
Allstate begins an awareness program encouraging automakers to produce "tougher cars," including sturdier bumpers of uniform height. The company continues its efforts to promote auto passenger safety via seat belts, air bags and anti-drunk-driving campaigns.

1974
Allstate offers greater flexibility by serving customers considered high risk through the formation of the Allstate Indemnity Company.

1975
Allstate enters the Japanese market (life insurance) through a joint venture with Sears and Seibu Retail.

1976
The "Helping Hands" Program is created and mobilizes more than 75 percent of Allstate employees to volunteer their time and talents for community causes.

Tech-Cor, Inc., commences operations for technical research and auto/home repair training. It also handles a great deal of salvage and auto reclamation for Allstate.

1978
Northbrook Property and Casualty Insurance Company begins operations as a new commercial subsidiary of Allstate Insurance Company, offering a broad range of products to medium-to-large-size commercial risks, contractors, manufacturers and retailers.

1979
Property liability written premium is $4.99 billion with 18.3 million policies in force and almost 40,000 employees.

Learn more about Allstate in the 1980s.