Allstate - You're in good hands

12/20/2006 Northbrook, Ill. -

Allstate Insurance Company was recently named 2006 NASCAR Marketing Achievement Award winner, beating out 59 other official sponsors for top honors.

Allstate became an official sponsor of NASCAR not quite two years ago, making the company's appearance in the winner's circle one of the fastest for a sponsor since NASCAR began offering the award eight years ago.

NASCAR officials cited Allstate's commitment to creating best-in-class television creative, innovative promotions for the Allstate 400 at the Brickyard and cutting-edge leadership in the area of NASCAR-related diversity programs as three areas that set Allstate apart from the rest of the competition.

"This award is an honor and an indication of how fully we've embraced the sport, the teams, the fans and the opportunities they bring to build our business," said Lisa Cochrane, vice president of Integrated Marketing Communications for Allstate. "Becoming an official sponsor of NASCAR, becoming title sponsor for the Allstate 400 at the Brickyard^® our relationship with Evernham Motorsports and Kasey Kahne, and now this award - it's been an incredible two years, but like any good team, we're focused on where we can continue to improve."

Now celebrating the 75th anniversary of the founding of Allstate Insurance Company, The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate^®" slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 14,100 exclusive agencies and financial professionals in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate^®. Encompass^SM and Deerbrook^® Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.

FOR MORE INFORMATION:
Raleigh Floyd Jr. (847) 402-5600 e-mail this page