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03/21/2008 NORTHBROOK, Ill. -
Back by popular demand, Allstate today announced its expanded 2008 schedule for the Allstate Mobile Garage Tour, an interactive classroom developed by the insurer to teach motorcycle rally attendees the latest in motorcycle design and safety, and about Allstate motorcycle insurance features and benefits. The Tour will travel cross-country making stops at some of the nation's most noted and historic rallies through November.
"We're excited to have this opportunity to extend the Allstate Mobile Garage Tour in 2008, more than doubling the number of stops from our 2007 schedule," said Lisa Cochrane, vice president of marketing communications for Allstate. "With such an expanded schedule, we'll be able to reach out to twice as many riders, and that's important to us - because it's not just about their bikes, it's about protecting them too."
In addition to the Tour's expanded schedule, the Chicago-based company also announced it has again entered into a partnership deal with Tommy "Clutch" Creal, CEO and Owner of Chopper College, a Chicago-area training school that combines course work with the hands-on application of proper motorcycle building techniques.
Clutch and his gang of "professors" will join select events during the 2008 Tour to conduct live chopper building demonstrations, encourage crowd interaction and discuss the best ways to keep riders and their bikes protected on behalf of the insurer.
Introduced to the public in 2007, the Tour included just six stops. Due to its success, the 2008 schedule more than doubled with 14 stops spanning from February to November.
2008 Allstate Mobile Garage Tour events include (* denotes Chopper College event):
Visitors will be treated to an interactive experience offering massage chairs, misting stations, custom motorcycle building demonstrations and the option to speak with an on-site Allstate agent about policy features and benefits.
Attendees will also have the chance to check out a completely refurbished classic early model Puch 250 and the chance to win a custom-built chopper-style motorcycle, dubbed the "Allstate Chopper," designed specifically for the insurance company's 2007 Tour. Participants can register for the "Allstate Chopper Sweepstakes" at each Tour stop.
For additional details on the Allstate Mobile Garage Tour, Chopper College or to locate an agent near you, visit Allstate.com or call 877-BIKE-303.
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 14,900 exclusive agencies and financial representatives in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate®. Encompass® and Deerbrook® Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.
Contact:
Raleigh Floyd
Allstate
847/402-7891
Chris Ward
Taylor
212/714-5717