Allstate - You're in good hands

08/12/2008 NEW YORK -

Channel One News, the preeminent news and content provider for teens, reaching more than six million students in middle schools and high schools nationwide, and The Allstate Foundation are partnering to launch a multi-platform smart teen driving campaign during the 2008-2009 school year. Recognizing the power of peer influence, the campaign will educate teens about the issue and empower them to become smart driving activists. The pairing between Channel One and The Allstate Foundation underscores a shared commitment to elevating the teen driving discussion on high school campuses across the country.

"This partnership builds on The Allstate Foundation's long-term commitment to address the number one killer of teens - motor vehicle crashes, which claim more than 5,000 teen lives each year. The Allstate Foundation Teen Driving Program harnesses the positive power of peer influence to change the way teens think and act in the car, as a driver or passenger," said Susan Duchak, manager of the program.

The smart teen driving campaign is one of several editorial priorities the network will focus its programming efforts on through 2009. This comprehensive initiative is launching in time for the 2008 back-to-school season and will educate millions of teens and teachers throughout the school year. It will utilize multiple media platforms, from teen-inspired and teen-produced news segments to pop quizzes and awareness spots running on the Channel One News broadcast to tieins on ChannelOne.com. The campaign also will provide educators with materials, resources and learning opportunities through Channel One Connection, which provides commercial-free educational programming, and through ChannelOneNetwork.com, a Web-based community for educators.

Activity will focus on creating awareness around dangerous driving timeframes for teens such as the winter holidays and late spring into summer. The campaign's content will center on researched topics that contribute to or can help reduce teen crashes such as fatigue, driver distractions, seat belts and skillful co-piloting.

"Today's teen driving statistics are unacceptable, but can be influenced by the right kind of educational intervention," said Paul Folkemer, Channel One's director of education. "In addition to arming teens with facts and figures, the year-long campaign with The Allstate Foundation encourages teens to educate their peers about smart driving. Through story telling, the issue is instantly brought to a more personal level and the message is harder hitting."

About Channel One
Peabody and Webby Award-winning Channel One News, an Alloy Media + Marketing Company (NASDAQ: ALOY), is the preeminent news and content provider reaching over six million teens in middle schools and high schools across the country, nearly 25% of teenagers in the U.S. In recent months, Channel One News has covered fast-breaking world events from regions such as Iraq, Kuwait, Afghanistan, Thailand, Sri Lanka, Jordan, Cuba, Venezuela, North Korea, Myanmar, and Qatar. Through a partnership with NBC News' Peacock Productions, Channel One expands its global newsgathering capabilities, ensuring worldwide coverage wherever and whenever news breaks. Channel One News programming has been featured on leading networks and news programs, including NBC's Nightly News and The Today Show, CNN, ABC News, and Nightline. Visit the Webby Award-winning website www.ChannelOne.com to learn more.

About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation. The Allstate Foundation partners with non-profit organizations on community initiatives that promote "safe and vital communities," "tolerance, inclusion, and diversity" and "economic empowerment." Teen driving and empowering victims of domestic violence have been major initiatives for the Foundation since 2005. For more information, visit www.ProtectTeenDrivers.com. Keep the Drive, an award-winning, national teen-to-teen smart-driving movement sponsored by the Foundation, educates teens about the issue, impacts the way they think and act in the car and empowers them to become smart-driving activists in their schools and communities. For more information, visit www.KeeptheDrive.com.

Media Contacts:

Channel One:
Jodi Smith (212)
329-8359
jsmith@alloymarketing.com

The Allstate Foundation:
Joanna Augustynski
847-402-5604
jaugc@allstate.com